Documentation Index
Fetch the complete documentation index at: https://docs.datagenie.ai/llms.txt
Use this file to discover all available pages before exploring further.
What Business Events is
Business Events are the documented timeline of real-world context Wisdom uses to explain KPI movements — campaigns, product launches, outages, pricing changes. They anchor Wisdom’s explanations to recorded causes, not invented correlations. This is how Wisdom avoids one of the classic pitfalls of LLM-driven analytics: confidently attributing a change to something that didn’t actually happen.Business Events work with Domain Knowledge and Wisdom Skills as one of the three configuration surfaces that keep Wisdom safe and accurate. See Responsible AI.
How to add a Business Event
Navigate to Business Events
Go to Domain Knowledge > Business Events to correlate performance changes with real-world triggers like sales campaigns or holidays.
Add the event details
Provide a name, date range, and description. Optionally associate the event with specific KPIs or dimensions it affected.
Good events to log
Campaigns & Promotions
Flash sales, discount periods, email campaigns, paid media pushes — anything that intentionally drives a spike in acquisition or revenue.
Product Changes
Feature launches, UI changes, pricing updates, checkout flow changes — anything that may have altered conversion behavior.
Operational Events
Site outages, data pipeline delays, payment processor issues — events that caused drops in data quality or real performance.
Seasonal Markers
Public holidays, peak shopping periods (Black Friday, Diwali, Lunar New Year) — recurring calendar events that affect baseline expectations.
What to do next
Domain Knowledge Center
Add metric definitions and business rules to improve Wisdom’s accuracy.
Cognitive Skills
Pre-configure analytical skills Wisdom executes on demand.
Wisdom Overview
Back to the full Wisdom feature overview.