How to read the matrix
Strong Positive
Values near +1.0 — the two KPIs tend to move in the same direction. A drop in one is likely accompanied by a drop in the other.
No Correlation
Values near 0 — the two KPIs move independently. A change in one carries no predictive signal about the other.
Inverse Correlation
Values near -1.0 — the two KPIs move in opposite directions. Useful for understanding trade-offs between metrics.
How to use the Correlation Matrix
Open the Correlation Matrix tab
Navigate to Explorer and click the Correlation Matrix tab at the top of the dashboard. The matrix loads your dataset’s full KPI grid — each cell shows the statistical relationship between a pair of metrics.

Apply a dimension filter to scope the analysis
Use the Country filter (or any available dimension filter) to narrow the matrix to a specific segment. Filtering scopes the correlation calculation to just that population — useful when you suspect a relationship holds in one market but not across all data.

Select the KPIs you want to compare
Tick the checkboxes for the KPIs you want to include — revenue, orders, sales, or any metric in your dataset. The matrix updates to show only the selected KPIs, keeping the grid focused and easier to read.

Read the color-coded correlation grid
Each cell shows the correlation coefficient between a KPI pair, color-coded by strength and direction. Dark positive colors mean the two metrics move together; dark negative colors mean they move in opposite directions; neutral shading means no meaningful relationship. Patterns stand out immediately without scanning individual numbers.

Review the top correlation summary
Scroll to the summary panel below the matrix to see DataGenie’s highlights of the strongest correlations in your dataset. Use these to decide which KPI relationships to investigate further — or to validate a hypothesis before diving into Top Stories or Dimensional Analysis.

What’s next
Dimensional Analysis
Rank dimension values by Top N and Bottom N contribution for any KPI.
Data Playground
Build custom views and freeform comparisons.
KPI Attribution
Use correlation context to interpret contributors and side effects in a story.