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Business Events are the documented timeline of real-world context Wisdom uses to explain KPI movements — campaigns, product launches, outages, pricing changes. They anchor Wisdom’s explanations to recorded causes, not invented correlations.
Business Events work with Domain Knowledge and Wisdom Skills as one of the three configuration surfaces that keep Wisdom safe and accurate. See Responsible AI.

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How to add a Business Event

1

Open the Business Events page

Navigate to Business Events from the DataGenie sidebar. This is where you document all real-world events — campaigns, outages, launches, pricing changes — that Wisdom uses to explain KPI movements in context.
Navigating to the Business Events page from the DataGenie sidebar
2

Click Add Event

Click the Add Event button to open the event creation panel. This is where you’ll define what happened, when it happened, and how it relates to the data.
Clicking the Add Event button to open the event creation panel
3

Enter event details

Type a clear name and description — for example, “Q2 Marketing Campaign Launch” or “Payment Processor Outage.” A specific description is what allows Wisdom to reference the event meaningfully when explaining patterns in that period.
Entering an event name and description in the Business Events creation panel
4

Assign a date

Select the date or date range when the event occurred. Accurate timing is critical — this is what lets Wisdom link the event to specific KPI movements. If the date is off, the context won’t align with the data.
Selecting the event date using the date picker in the Business Events panel
5

Save the event

Click Save to log the event. It now appears in the Business Events list and Wisdom references it automatically whenever it analyses KPI movements in that time period — across questions, Top Stories, and insights.
Clicking Save to log the business event and confirm it appears in the events list
Add events retrospectively too — if you see a spike in Top Stories that you know was caused by a campaign last month, log it now. Wisdom will use it going forward when referencing that period, turning a mystery anomaly into a documented cause.

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Good events to log

Campaigns & Promotions

Flash sales, discount periods, email campaigns, paid media pushes — anything that intentionally drives a spike in acquisition or revenue.

Product Changes

Feature launches, UI changes, pricing updates, checkout flow changes — anything that may have altered conversion behavior.

Operational Events

Site outages, data pipeline delays, payment processor issues — events that caused drops in data quality or real performance.

Seasonal Markers

Public holidays, peak shopping periods (Black Friday, Diwali, Lunar New Year) — recurring calendar events that affect baseline expectations.

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What’s next

Domain Knowledge

Add metric definitions and business rules to improve Wisdom’s accuracy.

Cognitive Skills

Pre-configure analytical skills Wisdom executes on demand.

Wisdom Overview

Back to the full Wisdom feature overview.